LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via cable. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and streaming se